website redesign
Cambridge Women's Center Site Redesign
Founded in 1971, the Massachusetts-based Cambridge Women's Center is the oldest active women's center in the country. My admiration for this amazing organization inspired me to reimagine its web site to enhance its online presence. While honoring its radical feminist roots, I would also propose a fresh aesthetic and navigational structure.
Student Work
Role: UX Design
Photo Credit: Can We All Go
open the door to
A Space of Radical Compassion
In this warmly inclusive place, all who identify as women can find social support and a thoughtful collection of free services.
opportunity
In the spring of 2019, the Center's site felt outdated – especially for such a forward-thinking place. Visually, the small images and heavy color palette didn't communicate the Center's feeling of spaciousness and imagination. Functionally, the calendar felt buried within the navigational structure and difficult to read on a mobile device. How might we digitally position the Cambridge Women's Center as a "community center for all women"?
approach
My approach seeks to celebrate both the Center's history and present vitality. With a new look, architecture, and layout, my proposal aims to inspires greater program participation across a broader community of women while also easing service wayfinding.
access healing in
A Connected Community
Women from all walks of life enjoy energizing, restorative, and uplifting activities at the Center.
enjoy
Simple Comforts within Safety
The organization shows extraordinary commitment to low-income, vulnerable and socially-isolated women recovering from abuse and trauma – but women from every background find a daytime haven there, enjoying its many benefits. The site's redesign simplifies service wayfinding to broaden access.
Design Process
I had enjoyed attending many events at the Center, but digging into the online archives gave me an even better sense of its evolving identity over time. As I explored the site, I also looked at its contents through a lens of visual design, accessibility, information architecture, and the UX as a whole.
research methods
Information architecture analysis
Analogous inspiration
Market research
key learnings
This project taught me to closely map out the site's content and imagine how to more clearly convey its story. I considered reaching out to the Center to share my proposed redesign with them, but shortly after I completed my school project, I discovered they had just redesigned it (as of 2019)! As I've followed their online postings more closely, I see their social media presence is very vibrant, so, there's a lot of potential for their site. It's truly an unique place worth discovering.
Contact
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